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Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset International Paper’s Lost Decades The Paper-Mill Cage Match: Gemini vs. ChatGPT The Last Man Standing—Or the Last One Left to Bleed? The Great Packaging Paradox: Why Smurfit Westrock is Ready to Explode
You Don’t Know Jack

Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset

January 11, 2026 Kells Hetherington
Industry Insights

International Paper’s Lost Decades

November 22, 2025 Kells Hetherington
Industry Insights

The Paper-Mill Cage Match: Gemini vs. ChatGPT

November 21, 2025 Kells Hetherington
Industry Insights

The Last Man Standing—Or the Last One Left to Bleed?

November 20, 2025 Kells Hetherington
You Don’t Know Jack

The Great Packaging Paradox: Why Smurfit Westrock is Ready to Explode

November 19, 2025 Kells Hetherington
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Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset
You Don’t Know Jack
Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset
International Paper’s Lost Decades
Industry Insights
International Paper’s Lost Decades
The Paper-Mill Cage Match: Gemini vs. ChatGPT
Industry Insights
The Paper-Mill Cage Match: Gemini vs. ChatGPT
The Last Man Standing—Or the Last One Left to Bleed?
Industry Insights
The Last Man Standing—Or the Last One Left to Bleed?
Smurfit WestRock’s Next Great Leap: From Debt to China’s Box Boom
Industry Insights
Smurfit WestRock’s Next Great Leap: From Debt to China’s Box Boom
Clearwater’s Utilization Hangover: When 83% Feels Like Rock Bottom
Industry Insights
Clearwater’s Utilization Hangover: When 83% Feels Like Rock Bottom
“Sue the Forest Lords: Why Metsä Board Belongs in a U.S. Courtroom”
Industry Insights
“Sue the Forest Lords: Why Metsä Board Belongs in a U.S. Courtroom”
The Transatlantic Campaign: Napoleon’s Playbook for Smurfit–Westrock–Mondi
Industry Insights
The Transatlantic Campaign: Napoleon’s Playbook for Smurfit–Westrock–Mondi
Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset
You Don’t Know Jack
Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset
International Paper’s Lost Decades
Industry Insights
International Paper’s Lost Decades
The Paper-Mill Cage Match: Gemini vs. ChatGPT
Industry Insights
The Paper-Mill Cage Match: Gemini vs. ChatGPT
The Last Man Standing—Or the Last One Left to Bleed?
Industry Insights
The Last Man Standing—Or the Last One Left to Bleed?
Industry Insights

Why West Fraser Should Buy Mercer International

November 13, 2025 Kells Hetherington

West Fraser Timber Co., the world’s largest lumber producer, has spent much of the past decade diversifying beyond sawmills, expanding into engineered wood products and pulp manufacturing while riding the…

Industry Insights

A Shareholder Letter to Smurfit WestRock

November 13, 2025 Kells Hetherington

Unlock the Sleeping Giant — Break Up the Business Now To the Board and Management of Smurfit WestRock Smurfit WestRock is, without exaggeration, the single most undervalued major industrial company…

Industry Insights

Smurfit WestRock’s Bold Price Play Puts Pressure on Rivals, Wins Share in Premium Board

November 12, 2025 Kells Hetherington

Smurfit WestRock PLC’s third-quarter earnings may have missed Wall Street forecasts, but behind the softer numbers lies a calculated, aggressive play that could redefine the global packaging industry’s competitive landscape.…

Industry Insights

Unboxing the China Trade

November 4, 2025 Kells Hetherington

The containerboard boom with China changed American manufacturing. Its reversal may change it again. For most Americans, the economic relationship between the United States and China did not begin with…

Industry Insights

Kimberly-Clark’s Perilous Courtship With Tylenol’s Legal Fallout

November 4, 2025 Kells Hetherington

There are moments in corporate history when a board, entrusted with the stewardship of a venerable institution, appears determined to test the tensile strength of shareholder patience. Kimberly-Clark’s eagerness to…

You Don’t Know Jack

Kimberly-Clark Is Volunteering for a Government-Backed Firing Squad — And Calling It a “Generational Opportunity”

November 4, 2025 Kells Hetherington

Every decade or so, a corporate board puts its hand on a hot stove, gets burned, and the rest of us get a good reminder of why oven mitts were…

Industry Insights

How China Accidentally Built America’s Most Disruptive Boxmaker

November 2, 2025 Kells Hetherington

The U.S. went from shipping boxes to China… to shipping them to Pratt. For most of the late 20th century, the U.S. paper and packaging industry resembled an old, well-run…

Industry Insights

The Icahn-Style Broadside: Time to Finish What the Smurfit–WestRock Merger Started

November 2, 2025 Kells Hetherington

Let’s stop dancing around it and say what everyone in the market is thinking: the Smurfit–WestRock merger wasn’t the problem. In fact, it was a smart, strategic move. It eliminated…

Industry Insights

Smurfit WestRock: A Bloated Giant That Can Double Its Stock If It Stops Acting Like a Jobs Program

November 1, 2025 Kells Hetherington

Every industry has one company that everyone whispers about but no one calls out directly. In packaging, that company is Smurfit WestRock — a bloated, sluggish, overbuilt behemoth that has…

You Don’t Know Jack

Bitcoin’s Invisible Hand: How Crypto Is Siphoning Risk Capital, Dampening Inflation, and Keeping the Dollar Too Strong

October 11, 2025 Kells Hetherington

A New Type of Economic Gravity Every financial era has its invisible force. In the 1980s, it was deregulation; in the 1990s, globalization; in the 2010s, quantitative easing. Today, that…

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Recent Posts

  • Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset
  • International Paper’s Lost Decades
  • The Paper-Mill Cage Match: Gemini vs. ChatGPT
  • The Last Man Standing—Or the Last One Left to Bleed?
  • The Great Packaging Paradox: Why Smurfit Westrock is Ready to Explode

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You Don’t Know Jack

Venezuela’s Upheaval Turns Smurfit WestRock’s Expropriation Award into a Real Asset

January 11, 2026 Kells Hetherington
Industry Insights

International Paper’s Lost Decades

November 22, 2025 Kells Hetherington
Industry Insights

The Paper-Mill Cage Match: Gemini vs. ChatGPT

November 21, 2025 Kells Hetherington
Industry Insights

The Last Man Standing—Or the Last One Left to Bleed?

November 20, 2025 Kells Hetherington

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